SeatPrice

HubSpot vs Salesforce pricing in 2026: which is cheaper?

By Editorial team · 2026-06-12

In short: Both HubSpot and Salesforce now have a free 2-user tier. On paid seats, HubSpot Sales Hub Starter ($15/seat) undercuts Salesforce Starter Suite ($25), but at the mid-market tier they're close — HubSpot Professional ($100) vs Salesforce Pro Suite ($100) — and Salesforce Enterprise ($175) tops HubSpot Enterprise ($150). HubSpot adds onboarding fees ($1,500-$3,500); Salesforce adds heavier implementation cost.

Both vendors anchor the high end of the CRM market, and both raised list prices recently. Here’s how their per-seat pricing compares as of June 2026.

Free tiers: a tie

Both now offer a genuine free tier for up to 2 users. HubSpot Free Tools gives you a CRM with contacts, deals and basic email tracking (capped at 1,000 contacts since 2024). Salesforce Free Suite covers sales, service and email-marketing basics for 2 users, with no expiry as long as you log in within 60 days.

Tier levelHubSpot Sales HubSalesforce Sales Cloud
Entry paidStarter — $15/seat/moStarter Suite — $25/seat/mo
Mid / popularProfessional — $100/seat/moPro Suite — $100/seat/mo
EnterpriseEnterprise — $150/seat/moEnterprise — $175/seat/mo
TopUnlimited — $350; Agentforce 1 — $550

HubSpot is cheaper at entry and Enterprise; they tie at the mid tier; Salesforce goes much higher at the top.

The hidden costs that change the answer

Which should you pick?

For a small or fast-moving team, HubSpot’s lower entry price and quicker setup usually win. For deep customization and a long-term enterprise standard, Salesforce justifies its premium. Read the full breakdowns — HubSpot pricing and Salesforce pricing — see the head-to-head, and total your seats in the cost calculator. Snapshot June 2026; verify on each vendor’s pricing page.

Frequently asked questions

Is HubSpot cheaper than Salesforce?

At the entry tier, yes — HubSpot Sales Hub Starter is $15/seat/month vs Salesforce Starter Suite at $25. At the most-popular mid tier they tie around $100/seat. Salesforce Enterprise ($175) is pricier than HubSpot Enterprise ($150), and Salesforce Unlimited reaches $350/seat. Both now offer a free 2-user tier.

Do HubSpot and Salesforce both have a free CRM?

Yes. HubSpot Free Tools covers up to 2 users and 1,000 contacts; Salesforce Free Suite covers up to 2 users with sales, service and email-marketing basics. Both are genuine always-free tiers, not trials.

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Last updated: 2026-06-12