Insightly vs Zoho CRM: pricing
Per-seat CRM pricing · snapshot captured June 2026
On the cheapest paid tier, Zoho CRM has the lower entry cost ($14/seat vs $29/seat). Insightly uses per-user; three paid tiers; annual-only and Zoho CRM uses per-user; four paid editions; free for up to 3 users. Their most-popular tiers are $49/seat/mo (Professional) and $23/seat/mo (Professional); at the most-popular tier, Zoho CRM ($23/seat) is below Insightly ($49/seat). Only Zoho CRM has a free tier. Snapshot June 2026 - vendors change pricing; verify on the vendor's pricing page before relying on these figures.
Data as of June 2026.
Insightly vs Zoho CRM side by side
| Factor | Insightly | Zoho CRM |
|---|---|---|
| Vendor | Insightly (Unbounce) | Zoho |
| Category | CRM + project management | Value all-rounder |
| Pricing model | Per-user; three paid tiers; annual-only | Per-user; four paid editions; free for up to 3 users |
| Cheapest paid tier | $29/seat/mo | $14/seat/mo |
| Most-popular tier | Professional ($49/seat/mo) | Professional ($23/seat/mo) |
| Free tier? | No | Yes |
| Free tier detail | No free plan (the free 2-user tier was discontinued Oct 1, 2024). 14-day trial only. | Free plan for up to 3 users with lead/contact management, basic automation and dashboards. |
| Minimum seats | Sold per seat; all plans are annual contracts. | No minimum-seat requirement; Ultimate is annual-only. |
| Billing | Annual billing only - no month-to-month option. | Annual billing saves ~20-30% vs monthly. Ultimate is annual-only. |
| Best for | SMBs that want CRM and lightweight project management together. | Cost-conscious SMBs that want a lot of features per dollar, especially inside the wider Zoho One suite. |
Sources: Insightly (Unbounce) pricing · Zoho pricing.
Cheaper for small teams vs at the popular tier
Small / starting out: Zoho CRM wins — it has a free tier. On the cheapest paid tier, Zoho CRM has the lower entry cost ($14/seat vs $29/seat).
At the most-popular tier: at the most-popular tier, Zoho CRM ($23/seat) is below Insightly ($49/seat). Remember per-seat list price is only part of the bill — check minimum seats (Insightly: sold per seat; all plans are annual contracts. Zoho: no minimum-seat requirement; ultimate is annual-only.) and add-ons before deciding.
Verdict
On the cheapest paid tier alone, Zoho CRM has the lower entry cost ($14/seat vs $29/seat). But price isn't everything: Insightly (built-in project management alongside crm) versus Zoho CRM (free for up to 3 users). Read each full breakdown — Insightly and Zoho CRM — and total your real seat count in the cost calculator.
Frequently asked questions
Is Insightly or Zoho CRM cheaper?
On the cheapest paid tier, Zoho CRM has the lower entry cost ($14/seat vs $29/seat). And at the most-popular tier, Zoho CRM ($23/seat) is below Insightly ($49/seat). Beyond list price, watch the gotchas: Insightly - no free plan since oct 2024; Zoho - best value only inside the wider zoho suite. snapshot captured June 2026.
Insightly vs Zoho CRM: which for a small team?
For a small team, favour whichever has a usable free tier and the lower entry price. Insightly has no free tier. Zoho CRM: Free plan for up to 3 users with lead/contact management, basic automation and dashboards. Also mind minimum seats: Insightly - sold per seat; all plans are annual contracts.
Insightly vs Zoho CRM: what is the pricing model?
Insightly: Per-user; three paid tiers; annual-only. Zoho CRM: Per-user; four paid editions; free for up to 3 users. Snapshot June 2026 - vendors change pricing; verify on the vendor's pricing page before relying on these figures.
Does Insightly or Zoho CRM have a free plan?
Insightly has no free tier (trial only). Zoho CRM has a free tier: Free plan for up to 3 users with lead/contact management, basic automation and dashboards.
More comparisons
Last updated: 2026-06-22